Publicis Emil is a bespoke global agency within Publicis Groupe for Mercedes-Benz, the #1 premium automotive brand in the world to handle all marketing activity for Mercedes-Benz, from advertising to digital experience, to data science and CRM, to dealer communications.

Introducing Publicis Emil

Following a one year selection process, Daimler AG appointed Publicis Groupe as their global agency network to drive digital marketing transformation, with the creation of a bespoke agency servicing Daimler AG, in 37 markets worldwide.

Reflecting the innovative spirit of Emil Jellinek, Daimler’s first transformation partner at the dawn of Mercedes-Benz, we are Publicis Emil.

Read the Daimler press release
Starting on our mission

Headquartered in Berlin, Publicis Emil is on a single minded mission to help Daimler AG accelerate their journey to become the world’s leading automotive digital champion.  

To do this, we have drawn on the best talent from agencies across the Groupe.

We brought together cutting edge expertise and diverse skills as one integrated end-to-end agency partner to serve advertising and marketing, digital experiences & services, data intelligence and analytics, CRM, web and social commerce as well as dealer communications.

Our doors are open since July 1st, 2018.

Read the Daimler press release
Leading with passion and purpose
Justin Billingsley
Chairman / CMO Publicis Groupe
Maggie Lonergan
CEO / Global Client Lead
Sebastian Küpers
Chief Operating Officer
Sarah Duckett
Chief Digital Officer
Todd Thiessen
Chief Experience Officer
Norbert Knapp
Chief Commercial Officer / Global Client Finance Lead
Veronika Ingerflom
Chief Talent Officer
Conrad Fritzsch
Chief Transformation Officer
Justin Billingsley
Chairman / CMO Publicis Groupe

Justin is CEO of Publicis Emil and the Global Account Lead for Daimler across Publicis Groupe, across all scope including media, production, creative and data.

Prior to this, Justin was the Chief Operating Officer for Publicis Communications, leading the operations of our creative, influence and design agencies in Europe and Latin America. This followed a number of roles with Saatchi & Saatchi including worldwide COO after he joined the agency as CEO for Greater China leading them to ‘Agency of the Year’ awards in successive years. 

Before joining Saatchi & Saatchi, Justin spent the first fourteen years of his career as a client. He started this journey with Unilever in Australia, then almost a decade with The Coca-Cola Company in a range of marketing leadership roles and locations around the world. After Coca-Cola he joined Nokia and then Orange before ‘switching sides’ to agency leadership with Publicis Groupe.

During his career, Justin has successfully led large scale transformation programmes as a client and from agency side, including playing a leadership role in the establishment of Publicis Communications and the Groupe Transformation into a “platform company”.

Maggie Lonergan
CEO / Global Client Lead

With over 25 years‘ experience, Maggie has unrivalled expertise advising clients across digital strategy, marketing, data and technology enablement. She operates at the forefront of consulting on digital business transformation and on how organizations can create competitive advantage through the lens of both customer centricity and brand purpose enabled by data and technology. She has a consistent track record of leading global brands on digital adoption and transformation programmes, both on agency and client side, with a significant automotive experience with Jaguar, Audi, MG Rover, Subaru & Isuzu across EMEA.

Maggie has held client leadership roles at highly respected digital agencies including R/GA, POSSIBLE and most recently at SapientRazorfish. Today she is bringing her experience to shape Publicis Emil’s as a showcase of the ‘Power of One’: client engagements that leverage the Groupe's capabilities across marketing and digital transformation, powered by data.

Todd Thiessen
Chief Strategy Officer

Todd started working with Mercedes-Benz USA in 2011 as Senior Vice President of Strategy for Razorfish – part of Publicis Groupe. Over the last eight years he has lead a global strategy team, working with Digital Marketing, MBFS, the Mercedes me program, Vans and a range of ad hoc dealer initiatives. In addition to Mercedes-Benz Todd has worked in automotive and mobility across a range of clients including Ford, Honda, Acura, and Hyundai as well as Bridgestone and Caterpillar.

Todd joined Scient Corp, now Publicis.Sapient, in September 1999 and he has worked in a variety of account, strategy, client management and business development roles across a number of industries beyond auto including retail, healthcare and media and entertainment.

Prior to Publicis, Todd worked in strategy with IBM Global Services and in media planning for several New York advertising agencies including Ogilvy & Mather. He received his B.S. in Finance from Georgetown and his M.B.A. from the Kellogg School of Business (Northwestern University).

Claire Molyneux

Claire has an impressive track record of building leading global brands across wide range of categories, also successful in taking market leadership.

She led significant transformation programs as a client: at P&G built both some of the world`s leading brands e.g. Ariel, Pampers and Always as well as building people, teams, capability and capacity with a focus on digital. In 2015, Claire joined Saatchi and Saatchi, entering through planning and establishing an integrated strategic function for a global client, she then became Managing Director of Saatchi & Saatchi Geneva. From there, she stepped in to building Marketing Transformation Models to best harness the power of Publicis Groupe network for our clients.

Claire thrives in fast paced, action orientated environments and has worked across all continents from bases in the UK, Switzerland, Israel and Nigeria, so she understands what local brand builders need.

Sebastian Küpers
Chief Intelligence Officer

Sebastian is Publicis Emil Chief Intelligence Officer

Sebastian has 19 years experience in creating, selling and managing digital projects in all shapes and sizes. Expert in marketing related usecases like personalization, marketing automation, conversational interfaces, media optimization & business intelligence, Sebastian is a trusted advisor on varied security, data protection and scalability requirements.

For the past seven years at digital agency Publicis Pixelpark, Sebstian has led a team of Data Analysts, Scientists, Engineers & Architects to transform marketing in an AI first world. In parallel, he has founded several companies himself.

Veronika Ingerflom
Chief Talent Officer

Veronika started her career as a lawyer, first specialized in Intellectual Property than Labour Law. Before she definitively embraced her vocation as international human resources professional, she had founded and directed during 4 years a monthly magazine on Argentinean tango, reconciling passion and job.

With now over 15 years’ experience in multicultural environment within different industry sectors (media, software, consulting), Veronika has partnered closely with the business on developing & implementing HR strategies, managing talent & performance, leading organizational change programmes, and engaging talent with business objectives. She is thriven by creating an environment that supports team collaboration, open communication and fast career development.

Norbert Knapp
Chief Commercial Officer / Global Client Finance Lead

Financial and operational expert with over 20 years experience as CFO for various Network agencies like DDB, McCann, DMB&B. But also with a sound marketing background as Product Manager for American Express before he joined the advertising industry as CFO. Meanwhile 8 years with Publicis Germany as Country CFO for Publicis Communications recently promoted to his new role as Chief Commercial Officer for Publicis and responsible as GCFL Daimler also for Publicis Emil.

In this role he is responsible to drive the global client business development across multiple disciplines and markets. And support as a business partner and contract / compensation expert global pitches.

Sarah Duckett
Chief Digital Officer

As the Chief Digital Officer, Sarah Duckett brings together and drives the data and digital workstreams which are pivotal to enabling Mercedes-Benz’s transformation.

Sarah joined Publicis Emil firstly to set up and run the UK as the Market Acceleration Lead, transitioning to the Region Europe Digital Lead, before taking on this Global Role. She truly understands the Global to Local network, and the value in driving that connectivity.

Prior to joining Emil, Sarah spent 6 years at Publicis.Sapient, having joined the Publicis Groupe from Digital and Direct. In all, she has over 25 years’ experience working agency side with some of the world’s most successful brands.

Her expertise covers data, digital media, digital experience and marketing technology. It is supported by her passion for her people and her contribution to their growth.

Sarah’s role is to connect technology and marketing in order to build brand equity and deliver commercial advantage for her clients.

Conrad Fritzsch
Chief Transformation Officer

Conrad Fritzsch joined us as our Chief Transformation Officer in April 2020. Conrad has been our superhero client at Daimler, passionately driving the change to transform Daimler towards a data and digital led marketing operating model. He comes with the blessing of Daimler in order to continue doing exactly the same thing on our side, bringing people together in the same extraordinary way he has done over the past three years at the client. With Conrad, we will keep being pushed to stay on point to drive the transformation.

Delivering best business outcomes
Greater China
Hannah Louise Lusby
Client Lead Region Overseas
Nicolas Menat
Mercedes Alonzo
Patrick Rowe
Australia & New Zealand
Carol Escorel
Suraj Pombra
Tengku Ferdi
Masahiro Ando
Laura Carrillo
Dean Bramham
Malaysia & SEA2
Carlos Sandoval
Claire Gouy
Middle East
Janna Guseva
Donatien Souriau
Gregory Baker
South Africa
Inbum Lee
South Korea
Thanyaporn Teeraprapha
Thailand & SEA1
Birçim Öztaşkın
Firzan Mulafer
Kenyon Neads
Client Lead Region Europe & smart
Lucie Garbieńová
Austria & Czech Republic
Davy Caluwaerts
Benelux & Nordics
Vlad Petre
Hungary, Slovakia & Romania
Olivier Daban
Angelina Desilla
Lucia Lafuenti
Krzyztof Batylda
Paula Lopes
Tomas Olabarri
Susan Baumgartner
Oliver Hill
Gavin Bayley
Christina Kwok
Hong Kong
Adrian Kwong
Transforming together to drive Daimler forward
Making informed decisions

We work with data at the core to give Daimler’s entire marketing organization the ability to make better and smarter creative, media and technology decisions.

Engaging with purpose

We put customer centricity at the heart of everything we do, using ‘living’ customer profiles and journeys to engage people for purchase and beyond, to act as loyalists and evangelists for Mercedes-Benz, and the amazing products and services they create.

Connecting to collaborate

We are agile, collaborative and interdisciplinary. As we establish new teams across borders, we will ensure our work culture continues to reflect the spirit and behaviors that convinced Daimler to trust us as their transformative partner.

Transforming together

We will pioneer the agency model for the future, recognizing that our success will be as much about the transformation and growth of our client, as it will be about the development and fulfilment of our people.

Building the agency model of the future

Headquartered in Berlin, Publicis Emil is the marketing transformation partner of the iconic Mercedes-Benz parent Daimler AG at an HQ level, in regional hubs and in 37 local markets. 

We're crafting a new agency operating model, that is based on an agile and inter-disciplinary approach, integrating narrative and experience in a dynamic creation process, with data and digital at the core.

We're looking for passionate dreamers and doers, curious, and open to new ways of working and creating. Willing to fail fast and learn fast, and always pushing for better, more effective, more creative work.

In short, if you demand excellence, of yourself and your team, we want to hear from you.

See our open positions to apply, or drop us a mail, if you can’t find a role but are interested.

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